About Us

Our store sells wooden spoons because we believe that beauty should exist in everyday products. Durable and sustainable organic materials are ideal for cooking utensils and should be available to all home chefs. 

The biggest challenge in creating our online store was to communicate the reason behind why having a spoon business is worthwhile. Many would say "A wooden spoon business? That's much too niche!" But at Emma's Spoons, we believe that customers appreciate when you pick one thing and do it very, very well. Our customers can feel secure knowing that when they buy our spoons, it will be perfectly designed because we are the ultimate experts.

Using this platform, we had a great experience with adding and integrating pictures. We believe that our beautiful products sell themselves, but this is dependent on them being shown to the world. The themes and styles available allowed us to build a store that featured our products and allowed them to shine. Something that could be improved is the confusion between themes. I started designing on one theme and thought I would be able to switch to another theme and carry over all the content I had already inputted. But no, I needed to keep toggling between the previous version and the new version to copy and paste all my material. Also, I think that the photos I added as product pictures should have automatically become part of the picture library.

This experience helped me have empathy for merchants because I now have a much more concrete idea of what the Shopify experience is like, from beginning to end. Especially being in Content Strategy, user understanding and empathy is ESSENTIAL to doing the best work for the merchant. A first-person understanding of the merchant experience is fundamental to all UX. My biggest take-away is how Shopify's interest in keeping the store-building experience simple for users is more than just a slogan, it is actually very apparent in the real product.